Case overview
Websold.co.uk is a UK-based online property auction platform that offers a vast selection of auction properties across the country.
A property auction and selling company aiming to enhance user experience and streamline operations through a robust online platform.
Key points
- Secure Multi-User Access
- Seamless Document Uploads
- Robust Identity Verification
- User-Friendly Experience
The Brief
The client sought a versatile and secure website designed to accommodate multiple user roles, including admin, buyers, and agents. Key requirements included functionality for uploading documents, robust identity verification processes, real-time user tracking for enhanced transparency, and an efficient property referral management system. The platform needed to deliver a seamless, user-friendly experience while ensuring data security and smooth operations.
- Real-Time User Tracking
- Multiple User Roles
- Secure Data Management
Our Approach
We designed a user-friendly dashboard with customized interfaces tailored for each user role—admin, buyer, and agent—to ensure seamless functionality. The platform included a secure document upload system for AML files and identity proofs, prioritizing safety and compliance. An advanced admin interface was developed to verify buyer identities and efficiently manage agents. Real-time user tracking was implemented to enhance engagement and transparency. Static pages were added under admin control for easy content updates. Additionally, a property referral feature was introduced, enabling users to refer properties to the admin and earn rewards, fostering a collaborative and rewarding environment.
Role-specific platform enhancing user experience.
The property referral feature encourages users to actively engage by referring properties to the admin. This not only boosts user interaction but also drives revenue through reward incentives. By integrating this feature, the platform creates a mutually beneficial ecosystem for users and the business.
Improved operational efficiency for identity verification
Streamlined the identity verification process to enhance operational efficiency. Automated checks and validations reduced manual effort and processing time. This improvement ensured faster user onboarding and compliance, leading to a smoother workflow and better overall performance.
Property referrals for increased user engagement and revenue.
The property referral feature drives increased user engagement by incentivizing referrals with rewards. This encourages active participation from users, leading to more property interactions. As a result, the platform benefits from higher engagement and additional revenue through referral-based transactions.
The Results
By designing a user-friendly dashboard with customized interfaces for each user role—admin, buyer, and agent—the platform provided a seamless and intuitive experience for all users. Secure document uploads for AML files and identity verification processes enhanced safety and compliance. The admin interface allowed efficient buyer identity management, while real-time user tracking improved engagement and transparency.
Static pages under admin control made content updates easy, and the property referral feature significantly boosted user interaction and revenue. Streamlining the identity verification process improved operational efficiency, speeding up onboarding and ensuring faster compliance. These solutions resulted in enhanced user engagement, increased revenue, and smoother platform operations, creating a more efficient and collaborative environment for all users.
16%
Decrease in bounce rate
10%
Increase in average session duration
75%
More page views
Their commitment to quality and consistent delivery has made them an invaluable partner for the past seven years. We look forward to working with Skysoft.
