Case overview
Newstrack is a vibrant online news platform that delivers real-time updates on both national and global events. Covering a wide array of topics such as politics, entertainment, sports, technology, and lifestyle, it strives to provide readers with accurate, informative, and compelling content.
Key points
- Better SEO Rankings & Visibility
- Higher Traffic with Quality Content
- Reliable Performance Builds User Trust
- Optimized & Accessible Website Experience
The Brief
The client asked us to resolve some complex issues like AMP Issues, Traffic Generation, SEO Optimization and Technical Support.
Slow-loading mobile pages are harming the user experience, leading to frustration and higher bounce rates. This issue also affects SEO rankings, as search engines prioritize fast, mobile-friendly websites. Despite offering high-quality content, the website fails to attract significant traffic, indicating poor search engine visibility and optimization. Frequent downtime and performance issues further degrade user trust and result in missed engagement opportunities. To improve search engine rankings, drive traffic, and enhance the overall user experience, it is essential to address these technical challenges, optimize for mobile performance, and ensure the site remains accessible and reliable for users at all times.
Our Approach
AMP optimization significantly enhanced mobile page load speed and SEO, resulting in faster-loading pages and improved user experiences. By implementing targeted campaigns, organic traffic increased by 70%. SEO and digital marketing strategies further boosted search rankings, driving a 50% increase in overall traffic. Comprehensive technical support ensured regular site maintenance, stability, and consistent performance. These solutions collectively led to faster mobile pages, higher search rankings, and a remarkable rise in both traffic and user engagement, helping the website achieve its performance and visibility goals effectively.
- Increased mobile page load speed
- Traffic generation by over 70%
- Site stability and maintenance
- Improved search rankings
The Results
Our efforts delivered outstanding results across multiple areas. AMP optimization significantly improved mobile page load speed and SEO, creating a seamless and faster user experience. Targeted campaigns led to a 70% boost in organic traffic, while effective SEO and digital marketing strategies increased overall website traffic by 50%. Regular technical support ensured the site’s stability and performance, maintaining reliability for users. These combined solutions resulted in faster mobile pages, improved search rankings, and a substantial increase in both traffic and engagement, helping the website achieve its goals and build a stronger online presence.
30.57%
Decrease in bounce rate
88%
Increase in average session duration
240%
More page views
Skysoft developed a fast, scalable news portal with real-time updates, intuitive navigation, and seamless ad integration, enhancing reader experience!
